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over 5 years ago22
APR 2011
Last call to be listed in the printed guide under Fringe Family. This is a special free promotion that connects your show to family audiences. Signing up is easy and did we mention…free. If you have a family friendly show, there is absolutely no reason not to take advantage of this promotion.
To sign up…
1. Login to the website and visit your project dashboard
2. Click “Programs”
3. Click “signup” under Fringe Family
4. Read and accept the terms of service.
That’s it! To make the printed guide under this program, please make sure to sign up by Wednesday, April 27.
Ben
22
APR 2011
Greetings, Fringers-
In our quest for ultimate fairness, we are auctioning off our premium ad space this year so everyone has equal opportunity to nab one. This includes the lauded Back Cover, Inner Cover, and Centerfolds. We’re using independent online auction house 32Auctions.com this time around. Submit your bid today!
The premium ads are all full pagers (5.5″ width × 8.5″ height). If you have already purchased an ad and want to upgrade, we will credit you the cost of whatever you have already paid. All bids start at the discounted cost of a full page ad: $500.
The auction is now open and closes this Wednesday, April 27 at 9pm pacific.
These are some pretty prime locations, so strongly consider bidding. If you already have a full page ad, bidding on premium space is a no-brainer.
Ben
22
APR 2011
We are proud to announce a sponsorship with famed theatrical lighting purveyor ETC. Read on to learn more about the partnership…
ETC Presents Selador:
The Next Generation of Theatrical Lighting
Ever get tired of changing gels between shows? Do you think it’s a pain to have to change expensive lamps every few weeks in your fixtures? Do you cringe at your venue’s power bills at the end of the month – or have clients complain that you don’t have enough dimmers? If the answer is yes to any of these questions, then ETC’s Selador is the fixture for you!
Building off the latest exciting, low-energy LED technology, Selador is an LED product designed specifically for the theatrical designer. It can change colors instantly. The LEDs last for an estimated 50,000 hours. Each fixture only consumes 125 watts. All fixtures can be controlled independently – even if they are plugged into the same circuit!
As an official sponsor of the Hollywood Fringe Festival, ETC has provided this colorful, energy- saving solution at the ArtWorks Theatre, this year’s Fringe Central venue, and we want to show you firsthand how we did it! Please come for a special presentation on Thursday, June 23 at 10:00 a.m. and let us show you how this technology is reshaping the way theatre is being lit!
Selador Lighting & Control Presentation by ETC:
Thursday, June 23 at 10:00 a.m.
ArtWorks Theatre
6567 Santa Monica Blvd.
Hollywood, CA 90038
Check out their project on the Fringe site.
To reserve your spot or for information on ETC products, sales or rentals, please call Catherine Brewter at 323-203-3296 or e-mail [email protected]:mailto:[email protected].
Check out our website: www.etcconnect.com
14
APR 2011
Greetings, Participants-
Thanks to everyone who attended the Town Hall last night, we had a grand time talking, meeting, and mingling with all of you.
Big day tomorrow: Print ads are due and we officially lock down listings for the printed Fringe Guide. Make sure to read through this latest update to get the skinny.
Fringe On.
Ben Hill, Festival Director
The Hollywood Fringe Festival
PRINT ADS
In a matter of hours we close ad sales for the printed Fringe guide; an inexpensive and effective means of promoting your show to the Fringe audience. We are printing 15,000 of these (90+ page) booklets and every Fringe patron will traverse Hollywood with one tucked under their arm. As the regular listings do not afford a graphical image associated with your project, this is how to jazz up your guide presence with some artistry. To purchase your advert, visit www.HollywoodFringe.org/ads.
If for any reason, you have issues uploading your ad – do not panic – contact us at [email protected] so we have you on our radar. We will get it fixed in time for your inclusion in the guide.
For the wise amongst you who have already purchased ads and wonder about next steps, we will reach out to you early next week to proof your ads and verify everything is well.
Ads are due this Friday night by midnight pacific time.
GUIDE LISTING: FINAL CHECK
Also due by midnight April 15 are final lockdowns of Fringe Guide listings. This is important: You do not want the guide to go to press with inaccurate information about your show. To check your guide listing, visit your project’s profile page, click “view dashboard”, and click “guide listing”.
Make sure to check for performance times, dates, duration and prices as well as description, title, and company. Instructions for addressing issues are along the right column of that page. Missing some performances in your listing? Contact your venue immediately. If you are having serious issues contacting your venue, please contact us.
THE SILVER LAKE JUBILEE
At the Town Hall last night, we discussed some events partnering with the Fringe to provide exposure for our participants. Here’s an exciting opportunity with the very popular and super fun Silver Lake Jubilee. Read all about it in this blog post by Fringe Outreach Coordinator Meghan McCauley. Meghan needs your info by close-of-business next Friday (April 22) if you would like to be considered for this opportunity.
LISTEN TO THE TOWN HALL
Miss the Town Hall or just want to relive the joy of a live forum? You can listen to the Town Hall in-full to get your fix.
TICKETING INFO
During the Town Hall last night, we discussed some detailed info on how Fringe ticketing works. Next week we are going to have everything in writing so you can study the details at your own leisure. Much of the work you are doing now to verify the accuracy of your guide listing is a precursor to the ticketing onsale launch on May 1.
For those of you getting a headstart on printing your flyers, here’s a little info that will help. The Fringe Box Office phone number is 323-455-4585 (note: this is for ticketing, not support). You can download a Hollywood Fringe logo for your flyer at hollywoodfringe.org/branding.
14
APR 2011
Thanks again to everyone who attended the Town Hall last night.
For those of you who couldn’t make it, we have included the following audio track for your listening pleasure.
It begins with a rousing introduction by Monica Martin from ArtWorks (our host venue for the evening and the home of Fringe Central), followed by about 40 mins of announcements, and 90 mins of Questions & Answers.
Give it a listen!
photo by elizabeth steele
