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19

JUN 2010

Come get them while they last! Only a limited supply of t-shirt were printed this year.

Shirts are $20 and available for sale at the Fringe Central Box Office. Our sole offering for first year merchandise was designed by Fringe Art Director Gavin Worth.

We’ve had some requests on how to custom fit the shirts for ladies. Here’s a picture of Fringe Central volunteer Liz Steele in a modified shirt. We do on-site modifications for those interested. The men’s version includes a collar.

For those of you interested in bulk discounts, we are offering a “buy 9, get a tenth free” rebate – for those producers who’d like to buy a bunch for their casts.

Grab ’em while they are available!

Ben

17

JUN 2010

We are proud to introduce our first group discount program: The Fringe Friend Program. This is a tool Fringe patrons can use to get the most out of their Fringe experience.

How it Works

Purchase a Friends card at Fringe Central or via our web store. Prices are only $5 per card.

What You Get

Discounts to a wide array of businesses in central Hollywood including bars, restaurants, cafes, stores, tourist destinations, and services. Including one dollar of all beers at the Fringe Central bar.

The VIP Program

Interested in a little extra bang for your Fringe dollar? For $50 you enjoy these added benefits:

  • A Fringe T-Shirt in any size
  • One Free drink a night at Fringe Central
  • 2 Tickets to the Fringe Awards Ceremony (reservation required)
  • A selection of products from
  • A Guide signed by the Fringe staff

16

JUN 2010

Enci Box just reposted one of our favorite Fringe promos on Bitter-Lemons.com today; I thought I’d use the opportunity to provide a little “behind the scenes” information.

First off, this is the only promo not filmed in Hollywood (shudder). It was a rainy day in December 2009 – we all congregated very early in a wonderful space near the Downtown Arts District to shoot. The idea was to produce a promo that featured local artists. Obviously, this one was slightly challenging to coordinate, if for no other reason that artists usually don’t like 7am on a Saturday.

Ken Peterson, who directed the promo, made a whole lot of boiled eggs. I don’t know why I remember this so vividly – there were A LOT of boiled eggs. So much so that the artists involved finally needed to ask me to stop pushing the eggs on them between takes. Director: “Cut, reset!” Ben: “Anyone want a boiled egg?”

Julisa Smith, the hidden talent behind the Blue Freak (the most playful and fun loving of the bunch) was there right on time. Let me just say, Julisa is an amazingly good sport. We have dragged her around LA in spandex across so many shoots and events and she was just amazingly easy and wonderful the whole time. Cast her in your next feature film, Mr. Scorsese.

A couple other critical artists weren’t so prompt – leading to some interesting “oh god, what now?” questions and one Festival Director pathetically standing in the pouring rain peeking into every car racing by for our missing performers.

Dave McKeever had bought the new camera and constructed a makeshift dolly out of a piece of wood and a handtruck we had just purchased at Home Depot – worked like a charm. We actually refer to this promo as the “dolly shot” promo when speaking of it.

The song is the same as the title of the promo: “The Sunny Side of the Street” an oldie but goodie. The Petrojvic Blasting Company (amazing band) actually pre-recored the song in the kitchen five minutes before we started shooting. Two takes and we had it – the acoustics were actually surprisingly good, I imagine we will have more kitchen-based recording studios in the future.

And so the dolly began … past the band, into Scarlett’s feather dance and, past the Kinetic Theory contortionist, across LA Contemporary Dance/KDub Dance, beyond the folks of Need Theater and Rogue Artist Ensemble, and finally back to the band again. The mirror (which was initially a pesky problem) turned into an interesting “artifice moment” when you saw the Fringe production team (Ken, Dave, Stacy, Ben) reflected with the band moving to their second position behind us. Brecht would be so proud.

You also might notice (this promo is worth a few re-watches) that two of the band members have switched instruments in the final shot. Took us a little too long to figure this out in the editing room.

It was a pleasure to produce this promo on a rainy LA morning in December. We ended up with a whole lot of boiled eggs.

Ben

15

JUN 2010

Join us this Wednesday night for the official opening of the first Hollywood Fringe Festival. An evening of the bizarre, the breathtaking, and the exotic awaits – courtesy of our venue host, King King Hollywood. Buy tickets now to guarantee your place in this historic event.

Included in the festivities:

  • A teaser from Terry’s Beeman’s Mental Head Circus, devious cabaret clamoring with dance, humor, and bawdy allure. Breathtaking aerialists that will captivate the voodoo of the night, twist your stars, and leave you possessed with your own emotions.
  • A performance from The Rendezvous, a teasingly, titillating rock n’roll cabaret featuring the Luscious Ladies of Cherry Boom Boom
  • A dance from Catch Me Bird using art and life in works that chronicle the evolution of a marriage. Athletic contemporary, aerial dance & dialogue combine in a daring mix of intimate portraits and stunning visuals.
  • A performance from Extropia: Imagine a world with no inconsistencies or imperfections. Where timeliness plus efficientness equals productiveness, and everything is in working order. Now, imagine a world with no music.
  • A musical performance from Escalator Hill, the Echo Park native five piece band: vocals, acoustic and electric guitars, bass, violin, cello, trumpet, keys, and bass.
  • A tantalizing Burlesque tease from Penny Starr and friends featuring performers from The Wrong Show.
  • Dance Party from one our favorite DJ’s: Ricky Vodka, spin king from the Fringe Fundraiser Bash
  • A unique atmosphere of lights, sound, and experience that only a world class venue like King King can provide

Three years in the making and the Fringe is upon us, let’s party like it was 2010.

15

JUN 2010

One of the nice things about any Fringe Festival is the community participation element. We have invented yet another way for the Fringe community to participate in the festival. On June 27, the final day of the Fringe, we are mounting an award ceremony including awards sponsored by the Fringe and local organizations. Our ace art director Gavin Worth has even created some wonderful statuettes (“The Freaks”) that will be handed to winners in various categories.

How are those Fringe awards juried you ask? Not by us; they are juried by YOU.

Anyone who follows the simple application procedure can join the Fringe as a panelist. It will ask you to login or create an account first.

By becoming a panelist you…

  • Can rate and review any Fringe event directly on the Fringe website
  • Walk around with a keen Panelist pass
  • Potentially receive discount admission to shows for producers interested in providing it
  • Influence who wins the various Fringe Awards

A few pesky rules:

  • You can’t rate your own show or a show you are hosting
  • You need to rate/review at least one show for your vote to be counted
  • If you are discovered to rate a show you didn’t actually see, all your scores will be voided

It’s fun, free, and gives you the aura and prestige of an official wondering the streets of Fringe.

So, what are you waiting for? Apply to be a Fringe panelist today!

Read more on how the awards are won…

Ben

ps…if you have applied and we haven’t approved you yet, it’s just because we are a bit swamped. Everything will be well by Thursday.

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