Welcome Participants!

Greetings, Participants-

Welcome to the Hollywood Fringe Festival 2011!

This little missive is one of many communications you will receive over the next three months to help guide you through your Fringe adventure. Today we discuss the final preparations for the printed Fringe Guide including listings and ads, as well as a “save the date” for the next Town Hall meeting.

It’s a privilege to have so many promising projects on-board this year, it’s going to be a great one.

Fringe On.

Ben Hill, Festival Director
The Hollywood Fringe Festival
www.HollywoodFringe.org

GUIDE LISTINGS

Now is the time to proof your guide listings so we can verify we have your information correct for the printed Fringe Guide. This is something to take seriously as it’s one of those things we can’t go back and correct once the guide is published.

Please take a moment, follow these steps and take any appropriate actions:

1. Login to the Fringe website
2. Navigate to your project’s profile page
3. Click “view dashboard” at the top of the page
4. Click “Guide Listing” in the menu there

Some things to check:

• Is the project description accurate?
• Are your performances represented correctly (date/time/duration/price)?
• Is your company name/project title correct?

The information you see in this tab is what will be going into the printed guide (the layout may change slightly).

There are directions on the right side of the page on how to correct inaccuracies. In a nutshell, if it’s a performance date/time/duration issue – contact your venue. If it’s a price/text issue, you have the tools to correct them yourself. If you have questions, you can contact support.

The #1 issue is going to be lack of scheduled performances as some venues have yet to enter these. It’s your responsibility to work with your venues to ensure these are listed accurately.

We need everyone to lock down their guide listing by April 15 so we can hit our print deadline.

PRINT ADS

Interested in an ad in the printed guide? Well you should be, guide ads are very inexpensive for participants. Many of you have asked how you can add a marketing image to the guide; buying an ad is how this is done. Check out last year’s guide for some ideas on graphical ads.

To reserve a spot and upload an image, visit www.HollywoodFringe.org/ads. Make sure you are logged-in to the website as this is how we know you qualify for the participant discount.

Print ads with art intact are due April 15 – reserve yours asap. Please be mindful of the published dimensions.

NEXT TOWN HALL

Save the date! We are hosting another Town Hall for participants on how to promote your show. Topics will include media sponsors, ticketing, and tips for marketing and production.

The Town Hall is scheduled for 6:30 doors/7pm show on Wednesday, April 13 at Fringe Central (ArtWorks Theatre & Studios, 6567 Santa Monica Blvd). As always, we are recording the proceedings for those who can’t make it.

We are hosting an informal mixer after the Town Hall at Three Clubs on Vine, NW of Santa Monica – look for the “cocktails” sign.

PARTICIPANT PACKET

Next week we will send you your 2011 Fringe Participant Packet listing tips on promoting your show, navigating your way through the Fringe, and the many promotional discounts we have locked down for you guys. Keep an eye out, this will be the basis for the Town Hall discussion.