Release: Registration Opening

For Immediate Release

Press Contact:
Stacy Jones, The Hollywood Fringe Festival
[email protected]

Hollywood, CA – Registration for the Hollywood Fringe Festival opens February 1, 2011. Registration is a three-step process that can be completed entirely on the Festival’s website, starting with the creation of a project page. The second step is to book a contract with a venue, and the third step is to pay registration fees to the festival (read all about the registration process).

Registration is $250 for a project with multiple performances and $175 for participants producing free or single-performance shows. Registration fees pay for a listing in the Fringe Guide, artist services and discounts, online ticket sales, and festival assistance. There are no restrictions regarding art form, content, length, or ticket pricing for the festival; specifics will be left to participants and venues to determine. The registration deadline for guide inclusion is April 1, 2011.

The Festival takes place June 16-26, 2011 throughout central Hollywood.

The Model

The Hollywood Fringe team has adopted a model similar to Edinburgh Festival Fringe, the first event of this type. In this model, any artist can join if they find a venue and pay the registration fee. This model allows artists and venues to seek out compatible relationships and make decisions about a myriad of production questions (such as ticket price, show length, and artist compensation) independent of a centralized Fringe organization. The company feels that a system wherein any artist can join promotes entrepreneurship in the arts and helps the festival grow organically.

The Website

The Festival’s online presence assists participants with some of the unique challenges facing this model, particularly finding and maintaining relationships with venues. Artists can create pages for potential Fringe projects year-round; these pages can include information about length,
content, and venue requirements as well as relevant photos and videos. Venues also have pages that include information on spaces, open slots, and current state of programming. The Fringe organization also compiles video tours and ground plans for each venue.

It is the duty of participants to apply to venues that appeal to them (either from the Fringe’s database of enlisted venues or a DIY venue within the Fringe zone) and work out a contract. Once accepted, particpants are prompted to pay their festival registration fee. Decisions like ticket pricing and box office splits will be made between the participant and venue.

About Hollywood Fringe

The Hollywood Fringe Festival is an annual celebration of the emerging arts.

Environments for the Fringe include both traditional and unorthodox venues; fully equipped theatres, street corners, clubs, bars, and places unexpected. Performances are self-produced by local, national, and international arts companies and independent performers. In the spirit of most Fringes, participation is open and uncensored.

In June 2010, over 175 different artistic groups representing all genres of performing and visual art participated in the inaugural Hollywood Fringe Festival, filling 17,000 seats in 30 different venues throughout central Hollywood. The event was called “an artful feast” by the LA Times, “a roaring success” by Backstage, and “a triumph” by LA Weekly.

The mission of the Hollywood Fringe is to…

• Host an environment for bold and experimental works
• Champion underground art and artists
• Vitalize the arts industry in Los Angeles
• Promote and enrich the Hollywood neighborhood

Key Festival Dates

Feb. 1st – Registration Open
April 1st – Registration Deadline for Guide Inclusion
June 9-14 – Fringe Previews
June 15th – Fringe Opening Night Gala
June 16-26 – 2nd Annual Hollywood Fringe Festival
June 26 – Fringe Award Ceremony

Participants seeking more information can contact the festival at [email protected].

Follow @hollywoodfringe on Twitter or become a fan of our facebook page.