Announcing Fringe Previews

In our eternal efforts to make the Fringe better and better, we took careful notes on the success of various programs and initiatives during our first year. One thing is plain: Press drives traffic and attendance. Our most successful week was (surprise, surprise) our final week. Far and away, the fullest houses were on the second weekend.

One of the driving factors for this success was the reviews available in LA Weekly and Backstage as well as the coverage and reviews in Bitter Lemons, LATheatreReview.com, and on the Fringe website itself.

Speaking in the ideal, wouldn’t it be perfect to have those reviews available the day the Fringe opened on June 16? Thus was born the “previews” concept.

Obviously not too revolutionary an idea in the art world, previews allow for a soft opening to artists and a chance for the press to cover, comment, and review events before they truly begin.

Next year, Fringe Central and other participating venues will host performances and exhibits for press (and others) the week before the Fringe proper. Previews will be underway next year from June 9th through the 15th in preparation for the big event opening June 16 and closing June 26. We encourage all projects seeking pre-Fringe buzz to participate in this program.

The booking details and a list of participating venues will be announced in the coming weeks. We hope this evolves into another program to effectively drive box office sales and general exposure so even more patrons join us in this annual celebration of the emerging arts.

More info soon!

Ben